TOThese ten years had been at the end of the long -term South Korean taking over the American pop. In the summer of 2020, BTS’s dynam was the first K-Pop track at the US summit, and in 2023, the girl group Blackpink was Coachella’s first K-pop action. But only two years later, the story looks very different.
Ruby And the last solo album of Blackpink members Jennie and Lisa, Alter Ego, each on the US album list each one week after a week after the top 10, and no album has produced a single peak of higher than 68. Tomorrow X, Ateez and twice, falling in the first week of the previous week, the strongest week of the first week reached graphics positions. Newjeans, a new K-Pop group, who appeared as the most powerful hope of the genre after Blackpink and BTS in the USA, prevented the success of 2023 single supery shy by discussions and legal drama in South Korea.
He’s even going home. The species is fighting. “K-Pop has lost a lot of market traction in South Korea-not written to appeal to a Korean audience, but this is a homogeneous, globalized mass, Sarah says Sarah, who uses a false name for the fear of retaliation from K-Pop fans. “He’s trying to be everything for all people and nothing happens to anyone.”
Sarah says that K-Pop, which is made by the entertainment agencies in the educational camps by the entertainment agencies, is no longer cool in South Korea, which has trend consciousness. “Many elderly fans, including old women, entered the fandom. K-Pop says, “It becomes much quieter” than the rest of South Korean culture. “You don’t see idols in TV drama or various shows; [online] Platforms like Weverse. “
US reporter Tamar Herman coincides with this shift by moving away from Korean lyrics. “It was built to be exported, or he says. “K-Pop began to lean on English because of Dynamite’s success as a completely English song.”
This also alienated Korean listeners – more innovative actions such as Le Sserafim and Aespa could not find a basis in the US market without the strong marketing pressure of BTS and Blackpink. “The US loves to draw attention to certain artists – there is once, [sole] representative [K-pop]”Says Herman.“ We don’t care about the hottest thing – we want artists like Taylor Swift since high school. “
England only embraced the K-Pop in a proper way, but this week there is enough Fandom for X to play the gigantic O2 arena of London this week, and the street kids booking for two nights at Tottenham Hotspur’s stadium in the summer months. However, Sarah shows that such artists may lose traction in South Korea, because they kısında returning their focus from the domestic market to the global K-Pop market ”. Instead, South Korean graphics are filled with J-Pop Actions, Korean Rap and Plave, a virtual male band, “2D idols”. In the meantime, Bang Bang Bang Bang Bang Bang Bang Bang Bigbang, 2015, has been one of the most flowing K-Pop songs globally for the last few months, which is not great for K-pop, Sarah says Sarah. “Where are the new songs?”
In the USA, one of a few real hits of a K-Pop star in recent months SuitableBy another Blackpink member, Rosé. But it doesn’t seem like K-POP, instead of taking clues from the pop-punk and the new wave and a cooperation with eternal popular Bruno Mars. “Take her out of the song and doubt that she is almost successful, Jen a critic Joshua Minsoo Kim, who examines Jennie and Lisa’s PitchFork albums.
“[Rosé] He did everything he could to separate himself from the K-Pop brand, Sarah says Sarah. He even carried his copyrights to an American company-so he should talk about his trust in the South Korean industry to address a real global hit song. ”He was one of the biggest success stories of K-Pop’s Western expansion. The experimental Norwegian duo was appreciated among fans and critics.[Producer] The creative aspect of Min Hee-Jin was very strong, Kim says Kim and music “produced by Privy for things that took place in underground and international areas”.
In fact, it was a cool action for Gen Z and the young millennium-but last year, Newjeans stuck in a painful war with the K-Pop company Hybe, who made up them. The group tried to terminate the contract with the HYBE subsidiary Ador, which was established in 2022, on the allegation of wrong management. The group was also angry that Min Hee-Jin was dismissed as the General Manager of Ador. Ador later filed a lawsuit against Newjeans, claiming that the group had no justification to terminate its contracts – but in February, the label said that they regretted this issue to court and that most of the allegations that have been advanced by the Newjeans members have been caused by misunderstandings ”.
The group is a rare K-pop action to break the ranks from the solid institutional system of the species; Last year, they published a bomb broadcast on a bomb they talked directly to fans about their perceived ill -treatment. Since then, Spat has turned into a media storm and fueled the debate of K-Pop stars around the rights as workers. a status they are legally rejected.
Potential results warned a coalition of the grave-commerce organs that the saliva could “collapse the K-POP industry in February-and continued to act as Newjeans noticers. This month, member Danielle said that when he was intern in one of the Idol training camps, he was constantly observed and that all meals should be approved by the administration (Ador and Hybe did not comment on these allegations).
Last week, a South Korean court In favor of adorNewjeans’ın April in April until the hearing of the ador contracts to prevent a pre -precautionary decision to prevent the work – they were taking the stage as NJZ recently. Ador said that as long as they performed as Newjeans, he was “completely determined to support forward -looking artists ;; NJZ published as NJZ, “now disrespect our identities and weakens our successes will not remain with a management,” he said. Currently, they are planning to challenge precautionary measures to Hiatus and Time magazine: “Almost Korea seems to want to turn us into revolutionaries.”
Kim says that the pessimistic and Sarah, K-Pop companies, Fanklubs and special videos, and said that the fans of the new artists have begun to make their fan bases more intensely in order to compensate for the decline in new artists. “At a certain point, the audience is removed: you can only pay a lot of payment for your hobby, especially in the corner you can look at a recession, or he says. “You cannot ask fans to maintain this multimillion dollar industry. It is a strategy that is finally lost.”
However, Herman still believes that there is a wonderful K-Pop that is not used in the United States.
