How did the cricket become a ‘online’ sport
Cricket was once an opaque sport. Everything that the audience was special was within the strict boundaries of the playground. Access to players was limited except for interviews and press conferences. For details, memories with a certain infamy and ‘otiobios’ was consumed.
What did Rahul Dravid’s candle pack in his typhine? Where did Azhar do his bats? Sometimes, when a dressing room joke entered into the public property, he enjoyed it, it was dissected and fervently discussed.
A video camera in a dressing room was unthinkable until the emergence of IPL, a viewer who demanded full access to players and their environment and commanded.
During the last 18 years of the IPL (yes, almost twenty years have passed), creating content -led content has blossomed and went to excessive speed. IPL content crews were inspired by old hands and EPL teams in hyper access-extreme marketing.
Along the way, the Australian test team opened its doors to a production team for a first, unbearable look at the internal functioning of a upper flight cricket team. The “test”, which can be seen on the Amazon Prime, showed us the good, bad and ugly moments that came to the construction of international cricketists. It can be a very different culture for Asian teams, but some information such as education, mental power and coaching approaches are universal.
Enter the IPL Content Brigade with the Zhuzhed-up version of it by pulling effects and trends from Tiktok/YouTube, mixed with hyper-local connections for each team. Now, each team has a microphone toting minions using a higher profile camera such as a detachment, funny Mr.Nags (RCB’s dear joke played by comedian Danish Sait). The world of creating the IPL content that blocks a few women server is the male tore and has dozens of or hundreds of thousands of fans for the most banal video.
A story in Hindustan Times Social Insider and Sem Rush reported that the most popular IPL team in 2024 was Royal Challengers Bengaluru (RCB) with 2 billion participants on Instagram, Twitter, YouTube and Facebook. For the context, this exceeds the social media presence of football giants Liverpool and Man United, and 25% more than Chennai Super Kings (CSK), ranks second. It should not be surprised that the RCB calls the fans’ 12th man ”to his fan army.
Social participation has become a serious business for IPL franchisees. Higher participation numbers are equal to more sponsor interest that transforms directly into income This story IPL emerges in social media metrics.
IPL Video Watching
World Champion Gukesh vs Ashwin Anbuden | Chennai Super Stars | Full Video | IPL 2025
Chennai has always been in front of the curve when it comes to audience participation. Only the CSK content team, which touches the type of fandom in Tamizh Nadu, usually finds ways to expand their bases and draw attention to other sports. This interaction between R Ashwin and Chess Wunderdind is an excellent example of Gukesh Dommaraju.
Royals region EP2 | Rajasthan Royals | IPL 2025
RR pulled the star team Cricket area To make this beautifully produced videos.
SRH (Sunrisers Hyderabad) In the Dressing Room | #Dcvsrh | #Tataipl2025
SRH’s magnificent honest coach and captain (Dan Vettori and Pat Cummins) are perfectly suitable for post -match discussion videos.
Prestige, Knight Bite EP 1: Biriyani Bros Ft. Rinku Singh, Moeen & Gurbaz | Chef Kunal Kapur
In Kolkat, Knight Rits (KKR) exhibits a clear marketing vision by taking sponsors for video segments ranging from education and diet to biryani.
Captain Rajat Patidar, Mr Nags and RCB Insider Show IPL 2025
Although the RCB has never won an IPL cup, it shows why they are in front of competition in the social media game.
TITANS CAM FT. Mohammed Siaj | Gujarat Titans | TATA IPL 2025
The content of IPL teams is strange as this fictional TV show for Delhi Capital fans, like this authentic expression of emotions from Sija.
Gullu Ki Sullu | Gulati by DC PG | Delhi Capitals | Ep. 1
Mumbai– Lucknow or Punjab: These teams focus on reel over longer content that can be found on Instagram.
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