Donatella Versace greets his brother while going out as a creative director | Versace

For the first time in almost 50 years, Versace will no longer be designed by a Versace.

Thirty years after starting to work for the company – and 27 years after he stepped into the role of his brother Gianni, his brother Gianni was killed – designer Donatella Versace announced that he would resign from his role in the Italian brand from the end of March.

“My brother Gianni’s legacy was the greatest dignity of my life,” he said on Thursday morning. “He was true genius, but I hope they have soul and determination.”

As of April, Dario Vitale, 41 -year -old Dario Vitale, 41 -year -old Image Director of Prada’s Edgier sister brand Miu Miu, will be the creative director of Versace. Versace will not leave the company – instead (as well as other roles) will be the head of the brand by looking at charitableness and red carpet sauces. Donatella, from the new role, said, “I will remain the most passionate supporter of Versace. Versace DNA and always in my heart. “

Versace, the youngest and only daughter of a tailor in Reggio Calabria, was born in 1955 ten years after her eldest brother Gianni. Despite leaving the house to study in Florence, together with the Middle brother Santo, who ruled the business side, he was very involved in family business as a supporter and inspiration for his brother. In 1989, he started to work at Atelier Versace in 1989, and in 1993 he had creative responsibility for Versace’s cheaper diffusion line.

After the murder of Gianni in 1997, he was shot out of his house in Miami Beach,-50-year-old designer-Donatella was pushed unexpectedly. Although there is no official fashion training, he inherited $ 807 million (£ 623 million) worldwide and 130 stores worldwide. In 2017, he talked about Guardian at that time, “I lost for the first five years… I made a lot of mistakes. I would tell myself… Trying to be Gianni! “

In height, under Gianni, Versace specialized in a synonym for aesthetics, “flashion” and rude and starred front row. However, Donatella was apparently confused to tell a story from the clothes themselves.

In order not to mention one of the few women in the best business in a fashion house, one of the few brands with a designer with a visual ambassador of clothes as a customer – Versace not only wearing the brand, but also happened. It was instantly recognized, in 2015, it appeared as the face of Givenchy for a short time.

Although Versace’s status in popular culture rises at Gianni’s clock, he designed Liz Hurley’s safety-pim dress, and the super models working with Donatella, who continued to work with Hots on Catwalk, designed the synchronization of Naomi campbell, Cindy Crawford and Linda Evangelista. He chore the shows. And Jennifer Lopez’s immersion “forest” dress worn to Grammy’s in 2000. The outfit gave birth to so many search query Google has now inspired to create Google images.

Despite a few decreases – Donatella became vocal about their dependencies, and the company applied for almost bankruptcy in the early 2000s – the company’s recognizable figure has become a champion and a popular character in the LGBTQ+ rights.

The change in leadership points not only to a historical transition for the brand, but also a financial transition. In a statement on Thursday, John D Idol, General Manager of Capri Holdings, owner of Michael Kors and Jimmy Choo, as well as Versace, described the decision as “part of a thoughtful successor plan”.

It is thought that the Prada group, the owner of Miu Miu, wants to buy Versace and has a special offer window on the brand and that Vitale will provide a new wave of energy. During the term of office at MIU MIU, the brand increased by 58% in revenue and rose to € 649 million (£ 544 million). Sales increased by 93% last year.

Vitale is not a well -known name in fashion. However, there was a rumor that he was a contestant for the roles in Bottega Veneta and Gucci. He thanked Donatella and described his new position as a “a privilege ında in his own statement.