Ferrari demand hit Rolex levels as a young money flood market

• 40% of the new Ferrari buyers are currently under 40 years of age.
• The entry -level Ferrari Rome starts at 250,000 USD with limited usability.
• Ferrari’s strict production limit maintains the exclusivity of the brand.

For a long time, the non -written rule of the super car world was simple: Ferraris was for old, settled buyers who spent years to build their empires. However, this book is now changing because the new generation young buyers reshape the luxury automotive view despite price barriers and extremely selective purchasing process.

This change is not an accident. Ferrari CEO Benedetto Vigna Recently, 40% of the brand’s new buyers were under 40 years of age, which was a leap greater than 30% only 18 months ago. Even if the traditionalists see unusually, they see it as a “success .. In both cases, it is clear that Ferrari points out a greater change in the luxury automobile market, where Ferrari is no longer old for people from old money, and that old brands have reached the level of relevance among young people.

Beyond traditional boundaries

So, what exactly causes Ferrari’s growth among young buyers? Ferrari pays attention to what the customer wants and combined the legacy with modern charm. The “Ferrari Personalization” program allows its owners to adapt their cars with colors, materials and details inspired by the race, and this attracted young buyers who want their property to show individuality.

The brand’s commitment to modern technology, including the upcoming fully electric model, has positioned Ferrari as an forward -looking brand and made it popular among the environmentally sensitive young enthusiasts.

But let’s be clear: just entering a dealership with a document bag cash does not take you a ferrari. The entry -level can start at Rome 250,000 USD, but exclusivity is not only related to price, but also to access. Ferrari continues a famous opaque selection process that does not give the keys to joke horsemen even to the richest applicants.

Special from design

The famine is Ferrari’s secret weapon. When only more than 13,600 cars were given last year, Ferrari deliberately keeps his production numbers well below demand. This results in a two -year waiting list that makes the car a distinguished symbol rather than another purchase. This carefully protected excluse has created an unexpected dynamic in the luxury automobile market with the increase in young buyers.

Ferrari’s legacy and motor sports DNA continues to attract the traditionalists, but the strategic innovations of the brand bring Ferrari not only as a machine, but as a sign of a special privilege and a sign of “it”.