Like the helmets in the cricket kit, embrace the media and technology: Ravi Shastri to players

“Media and technology are like helmets in a jack kit,” former Indian captain and coach Ravi Shastri said on Friday. He said. Shastri, only two environments on game days – Radio and Doordarshan (TV) -, while the game came long after India won the 1983 World Cup, he said. “India won many tournaments in the last 40 years since we first won in 1983,” the 62 -year -old Shastri, during a panel discussion on the intersection of sports, technology, entrepreneurship and media at the Summit of Visual and Entertainment (Waves). He said. “But you need support. As if there were pads in your kit bag, there was a jack stick in your kit bag, the media is a part of the kit. Shastri said that technology is particularly an important element of sports, and players should know how to use them to build themselves.

“So you embrace the technology very well. AI (artificial intelligence), this is now a big time. This is for your benefit. This team's benefit and at the end of the game to grow,” he said.

Shastri said that the Brand Association has previously been limited to logos and ads, but that it has changed with the emergence of several broadcasting platforms.

“I saw that this game has developed, each of the players here has been part of the game to see where it went in the last 40-45 years … Without these platforms, the game would not develop as it is.” He said.

“It was radio and doordarshan in my time. The relationship with the brands was only (about) advertisements, (about) logos.” “There was no trademark union, there was no social media. There was no podcast, but this place is going and just growing.”

Shastri said that various platforms have increased the visibility of a player who was not like this before.

“We are a country of 1.5 billion people. We are young, 70 percent of people are under 30 years of age. Sports is something that directs you, and if you think it didn't drive them, Covid (Pandemik) woke them during the Covid (Pandemik).

“When India plays, where they play, regardless of sports, cricket, football, hockey, anyway, brought smiles to their faces. Anyway (ed), while making larger smiles (ed).

“In the lock or quarantine or whatever. But why could they see? Because of the existing platforms,” ​​he said.

Shastri also emphasized the benefits of the technology of modern players.

“Today, a player can go back and watch himself 100 times.

He continued: “Your opponent, you have more details to give more information about yourself, your strong aspects, then you will undertake the opposition wherever it exists and your weaknesses to kill them.”