Virat Kohli has recently attracted the attention of fans on social media because it has removed all promotional broadcasts from the Instagram grille on Wednesday. Instead, it consisted of wage partnerships and advertisements moved to the roller section. Since then, Kohli has its own personal publications and one8 company. The reason behind the movement has now been announced in a report of Mint, and the RCB Star is now preparing to join the Sports Athlete company Agilitas as an investor. This move comes as a contract of around 110 Inr with the end of Puma.
According to the report, an announcement about Kohli’s new partnership will be held in the ongoing IPL 2025 season. It is interesting to note that Agilitas was founded by Abhishek Ganguly, General Manager of Former Puma India and Southeast Asia in 2023, and last year, the company provided a long -term license rights agreement for the Italian sports brand in India, South Africa and Australia.
Virat Kohli announced the decision
Kohli’s decision comes due to the aim of enlarging One8, and Agility, by opening more stores and expanding the scope of the country by expanding the scope outside the country will distribute the brand.
Speaking to Mint, a person close to developing in the case of anonymity, he said, “The brand will be an important part of Agility’s growth story.”
“Everything is about transforming One8 into a global brand – Footwear, Sportswear. India does not have a willing sportswear brand. A new brand identity and restarting for One8 will be restarted.”
Meanwhile, the anonymous source also announced that Puma is also trying to protect Kohli, but rejected the offer because of the desire to form a global company in India. “Puma returned to Kohli with an offer to protect the cricket, but wants to establish a global company from India,” he said.
The report also mentions the approval of an anonymous Puma spokesman who wishes Kohli best for the future. “As a sports brand, Puma will continue to actively invest in new generation of athletes and build an aggressive way to make the future of the sports ecosystem in India,” he said.
Kohli was recently in a sensational form, and recently it was part of India’s champions Trophy 2025 winning squad and continued in the IPL 2025 season for RCB.
