Samantha Cameron’s 450 £ Dress Fashion Tag Cefinn, PM’s wife’s company is losing £ 4.2 million after the sale to customers.
Lord Cameron’s fashion designer wife saw a 4.2 million pound loss of work after giving up the wholesale distribution in favor of direct sales to customers.
In 2017, Samantha Cameron launched the fashion brand Cefinn in 2017 and sold flower dresses and smart pants sets up to £ 500.
He created Cefinn mainly as a business garment brand, but recently expanded to sell more comfortable clothes.
The designs are loved by Queen, Duchess of Edinburgh and Zara Tindall – but Lady Cameron has recently seen that sales figures have fallen.
The fashion label, such as Matches Fashion, said that using the wholesale distribution outputs such as Matches Fashion, and the use of Net-A-Porter, who has fallen to management and encounters financial difficulties, made a ‘strategic’ decision.
The 53 -year -old child sells directly to the consumer through the website and stores, but the brand saw that annual sales fell five percent. times.
The collapse of luxury fashion platforms such as matches continues to be weighed on the company.
However, according to the company, Cefinn’s customer base increased by 29 percent throughout the year.
Samantha Cameron – depicted in 2018 – launched the brand in 2017 and now sells directly to the consumer through its own website and stores
Lord Cameron’s fashion designer wife, giving up the wholesale distribution, saw a loss of 4.2 million pounds. Samantha and David were depicted together at Ascot in June 2023
Cefinn’s dresses up to £ 500 retail. In the picture: Ayla Silk Midi dress is listed on the website for £ 450
Times, the losses before the tax, the label, ‘without his own error strategy to change the strategy, reflecting the nature of a developing, contemporary fashion business’ said the period of 354,000 £ a little increased during the period,’ he said.
Last year, the collapse of Moda and the Net-A-Sporter’s struggles created a fluctuation effect that affects independent fashion works with the wider luxury e-commerce sector.
Many other brands now give priority to sale directly to consumers.
Lady Cameron found headlines for rejecting T in recent yearsMake those clothes in England.
As a prominent obstacle to British clothing manufacturers, his clothes are produced in factories in China, India and Portugal.
He first upset British manufacturers five years ago and said it was difficult to find high quality factories.
In addition, in the last interview, he provoked a second reaction by saying where the fabric produced where he came from for sustainability.
Lady Cameron made headlines in 2024 because he refused to make clothes in England. It was depicted here in 2019
Cefinn recently opened two stores, including a Pop-up on Elizabeth Street in Belgravia and a pop-up in Kings Road in Chelsea.
It is reported that the company is negotiating with another permanent store.
Cefinn was approached for a comment.
