European politicians and advocacy groups are determined that the region’s legislation is not difficult enough to dismantle the monopolies of major technology companies. Last week, two open letters were written to the organizers who criticized how Apple and Google were uncontrolled.
Four digital rights groups on January 16 He answered the proposed measures IOS and iPados operating systems to provide operability by the European Commission for the EPPE. They claim that Apple’s process of handling working together is curved and prevents developers from sending them.
Apple and Google’s parent company’s alphabet, including the most important technology companies operating in Europe, “guard” organizations, third parties according to the Digital Markets Law, software and hardware products to provide the tools they need to operate without any problems.
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The next day, Club de Madrid, a network of former European heads of state, said that he supports Google’s monopoly on digital advertising technologies by force.
18 The leader said, “The uncontrolled domination of Google’s purchase of 2007 Doubleclick, suppressing the competition and reinforcing the control of the Adtech market on each segment,” he said. letter.
In June 2023, the commission to Google “Mandatory handling” Some of the advertising technology business will be the only way to remedy competition concerns. This came after an investigation gave the company’s preliminary opinion that the EU antitröst rules were violated. According to Madrid’s letter, Club will soon announce the commission.
Digital defending groups say Apple can avoid workingability with the current Digital Markets Law
European Commission in September 2024 launched two proceedings To direct Apple under DMA to increase the functionability between third -party devices such as iOS, iPados and smart watches and headphones. Then, in December, Preliminary findings and recommended improvements.
Among the recommended measures are the improvement of compliance between iOS and the characteristics of devices such as smart watches and headphones. These features include notifications, automatic Wi-Fi connections, AirPlay, AirDrop and automatic Bluetooth sound switching.
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He also argued that Apple also offered developers more transparent and predictable for developers to demand working together in iOS and iPados. This includes providing clear information about its internal features and on a timely request to updates the status updates.
However, the Free Software Foundation Europe, Article 19, European digital rights and data rights, the Commission’s proposals are “clearly incomplete and structurally effectively effective together”. Their letterGroups recommend Apple to do:
- Instead of relying on a reagent, a request -based model, embrace the workability with design as “necessary for DMA’s letter”.
- It is not allowed to impose “not disclosure agreements not only on their own discretion olan that prevents access to the APIs.
- You need to provide developers with a standardized, freely accessible co -accessibility form form, allocate enough resources to process them, and offer more transparency to the status of a request or the rejection.
- Effectively, it cannot use security requests to prevent working together.
- In response to coexisiness requests that meet various developer needs, “flexible” third -party APIs should be encouraged to present.
- Develop or overhaul the system to address the errors related to working together.
They also argue that the commission should assign neutral reconciliators to solve disputes and prevent apple prejudice.
Apple in response to the proposed measures of the commission, document To summarize that access to the pile of technology and thus user data can endanger privacy and security. He stressed how Meta has made 15 requests for access to 15 software tools, which will provide user data fields if accepted, and that the company has been fined again and again by regulators again for confidentiality violations ”.
See: Meta offers less personalized ads for EU users to calm regulators
Meta Communication Director Andy Stone I answered this in x: “Here is what Apple actually says: They don’t believe in working together. In fact, Apple defends themselves on the grounds of confidentiality that is not actually a basis for confidentiality.”
Former European heads of state say that Google’s dominance in the advertising technology sector puts democracy at risk
The digital advertising technology sector, known as “advertising technology pile, includes various intermediaries that facilitate the sale of online ads. Google has four of them: Google ads for publishers, DV360, ADX and DoubleClick.
Google ads and DV360 are used by advertisers to offer bid for advertising spaces on websites and applications. DoubleClick for Publishers is a platform for websites and applications of applications that can list existing advertising spaces. ADX connects the two by matching the highest bidder advertiser at a real -time auction with the website or application manager.
Club de Madrid described this installation as “Goldman or Citibank’s New York Stock Exchange”. The fact that Google has a significant part of the advertising technology pile means that “Europe’s democracy is still at risk, despite the publication of the Pioneer DMA and Digital Services Law.
France, the Netherlands, Austria, Greece, Sweden, Belgium, Finland and Poland, including former heads of state, the group, which affects the profitability of European news organizations, “relying on foreign platforms”, ultimately misinformation, misinformation, political and other proliferation, he said.
Club de Madrid made two suggestions in his letter:
- The regulators should be given the application sources and authority to apply structural drugs that bring back fair competition after the decisive action in the ongoing Google investigation.
- The Commission should try to actively encourage European innovation, such as supporting new initiatives, implementing DMA and DSA and creating independent digital infrastructure.
The second point leads to recent criticisms that the lack of financing and excessive regulation is only four of the world’s top 50 technology companies in the world, such as Europe and the United States.
Club de Madrid also supports the emotions of Europe’s new competition commissioner Teresa Ribera. Bloomberg TV He said Google’s order is still on the table.
In response to the letter, a Google spokesman Wall Street Journal: “As we said before, we are interested in a constructive way, even if he does not participate in the European Commission’s opinion.” He added that the company is determined to create value for publishers and advertisers.
Authorities around the world have caused problems with Google’s Adtech applications. The UK’s competition and market authority temporarily decided that Google’s dominance in the advertising technology market was harmful to competitors in September.
The company belonging to the alphabet, a Collective of online publishers In England. Advertising Technology Collective Action Google claims to abuse the dominant position in the digital advertising technology industry and cause losses worth £ 13.6 billion.
Opposite the pond, An ongoing investigation by the US Department of Justice He claims that Google “uses distribution agreements to prevent competition illegally”. In addition, in August, a federal judge decided that the technology company was monopolized by general search services and text ads and broke the Antitröst law.
But Google does not calm these charges. In September, the Technology Company successfully overthrew an antitröst fine of € 1.5 billion in 2019 to prevent third parties using the Adsense platform from exhibiting competitors as well as opponent advertisements as well as Google search results.
