The platform produced for Mena: Amanana is not just another trade and investment application
In an area where trade and investment platforms are usually mixed – it offers the same Hype waves, offers the same features with a different color palette – easy to ignore the story behind the code. For
Since its launch in 2022, Amana quietly collected more than 350,000 users, which is a success directed by Viral Marketing or Pan’s flash features, but to create a trade experience of a different kind of ambition.
“Initially, we didn’t update an old system or layer features on an old foundation, Mani Sahota, the Chief Information Officer of Amana, says. “We started from scratch and this gave us the freedom and responsibility to make smart choices from the first line of code.”
The team’s decision to come to cloud-place architecture first of all was not about terms. As the demand increased, it was a strategic movement that allowed the platform to stretch. For a first mobile, technology enthusiast and uninterrupted user base, this flexibility was not a luxury-it was a condition.
“Speed and stability were not the things we planned to heal over time, Sah Sahota adds. “They had to be cooked to the basic experience since the beginning.”
But Amana’s evolution is not just about what’s under the hood. It is also about what users see and feel. Clean design, smooth performance and simple flow of the platform reflect a basic principle: technology should feel not overwhelming, but a booster.
This user-centered mentality is what leads to one of Amana’s bravest moves-expands the list of existence of more than 450 more than any other broker in the Mena region. Not a trick; This is a response to how people really trade today.
“Traders do not want to jump between five applications, Sah Sahota explains. “They want to access their stocks, crypto, forex – everything – in one place. And we believed that we could build this without forcing people to choose between traditional beings and the future of finance.”
While many brokers stand carefully in crypto,
It is a hybrid model that works because it is built considering the election. Someone follows short-term trends or investing with a ten-year view, Amana’s platform opens them on a road.
When we look forward, the road map is equally ambitious. Artificial intelligence -oriented insights offer smarter, more personalized support. As the platform expands to new markets, localization efforts continue. But growth is not the last game – defining what a broker can be in Mena.
“There is a real change in the region, Sah Sahota says. “People want financial tools that speak their language – literally and digitally. Here we come here.”
What makes Amana difficult is not just what it was built – that’s how it was built. Quietly. Intentionally. By understanding the cultural, financial and emotional contexts that define the Mena commercial experience.
In a region where trust in financial systems is not always easy, creating something reliable is not just a good technology, but also a kind of service. A new foundation. A different type of broker is not only possible, but also here.
