In this content -oriented age, most of today's cricketists are not against the idea of reporting what is happening in this content -oriented age, while Matthew Hayden's brand is as strong as a manager or publisher. Former Indian captain also agreed that the former Australian cricket player will be happy to keep the microphone and discuss the team strategies of players who would not accept to be a camera in the dressing room before.
During the Saturday, they spoke during a panel discussion titled “Live, immersive and digital experience: How does the innovation of sports leagues continue”.
“Most of the innovations coming in the cricket, as it is at the beginning, have a speed gun, broadcast guided.” He said.
“The primary stakeholder, who was an actor, was always reluctant to use any of these innovative methods, but times are changing. In 2008, if you look at what happened, even from a publication perspective, IPL's innovations in itself, cricket itself were great.” He said.
The pigeon agreed that almost everyone is trying to be a brand and that it created content during the matches or on various social media platforms.
“This is the change we have seen in the last few years thanks to social media.
“What's going on, people exhibit it. What is the personality you have, people exhibit it, so they're not against the incoming cameras.
“Even after a victory,” Can we come to the locker room to celebrate with you? ” 'Hey, this is our field, but now it has changed, a player's brand can be as strong as the publisher.
“Needs and struggle are the basic components of the change of change. If I can meet a starting need, now as a publisher for almost twenty years, it is to achieve a deeper participation and connection with our audience. The only way to do this is the only way to have a bag tool in production,” he said.
“If this is actually a metric (with the Vaibhav), if we have seen this genius that reached our beautiful game, and now it has been put into the view, all the young Indians forced 35 balls to beat.” “The struggle is among the brands of the game that is currently playing. In other words, let's take our best example, Sureavanshi, because it is likely to have two and a half decades in sports.
“The brand is now as strong as the Cricket management and as strong as any publisher position, because now it can be its own publisher.” Kumble, players and coaches are now happy to discuss team strategies and do not want to leave opportunities, he said.
“People want a microphone they want a microphone in their hands, about the strategy to the team, making them a pep conversation. Everything that changes because of content has changed. Even as an audience, people watch sports, but also a second device in front of them.” He said.
“So when all this is here, the player does not want to leave these opportunities, and commercialization is no longer limited to standard structured elements, isn't it?. “Much more different and much more immersive and much wider, so to speak, from a player's point of view. Kumble, artificial intelligence will accelerate the innovations in the game before before, he said.
“When artificial intelligence comes, everything we see as innovation in the last 25 years will be very different after that two years.” Hayden said there was no room for innovation without struggle.
“When you start giving this information, then it becomes something that can be used and used against you. So there is a struggle that should be there. But you don't have innovation without struggle, because you don't have a desire to change.
“Sports as old as crickets are really fighting with it. But now the power of brands begins to emerge and real new players themselves can have their own fields outside the sports forums.”
(Except the title, this story is not arranged by NDTV personnel and was published from a syndicated feed.)
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