If Tesla has any place to develop, Norway. Electric vehicles make up more than 90 percent of new automobile sales in the Scandinavian country, and the buyers here are among the most sophisticated in the world to understand the nuances of batteries, charges and range.
Therefore, there is not much good for Tesla that their sales in Norway have fallen more than 12 percent so far this year. For the first three months of the year, sales were even worse in Denmark, France, the Netherlands and Sweden.
In fact, Tesla’s sales tend to a steep drop around the world: the company said on Wednesday that its global sales in the first quarter fell by 13 percent compared to the previous year.
Tesla said he had delivered about 337,000 cars for a quarter. This fell from 387,000 in the first three months of 2024 and is less than any period since the second quarter of 2022.
The company’s warm sales at a time when the worldwide electric vehicle sales increased, Tesla’s General Manager Elon Musk reflected a series of serious problems, not a consumer response against the prominent roles played by Trump.
Geir Rognlien Elgvin, an urban planner in Oslo, acquired his first Tesla in 2013 after being introduced in Norway. He visited the company’s battery Gigafactory in Nevada. Executive still met Mr. Musk because he wanted to address climate change with electric cars and rocket company SpaceX.
But Mr. Musk was dragged into right -wing politics, Mr. Elgvin’s enthusiasm decreased. And he was worried about the company’s data security policy.
A few months ago, he changed his Tesla for a battery -powered cargo bike and a common electric Volkswagen. “I will never drive a tesla again,” he said. “This is a matter of ethics.”
Last year, Tesla announced much more car sales than all other car manufacturers in Norway. However, in the first two months of this year, Tesla ranked third behind Volkswagen and Toyota. Teslas sold only 9 percent of new cars, which were less than half of the market share a year ago.
For Tesla, the fall in the world’s most advanced electric vehicle market is ominous, problems that should come to another place. “Norway is always a good place to look at the future,” Will Roberts said, following a research firm Rho Motion.
There are several explanations for Tesla’s sales drop. The company is connected to two models connected to Model Y Sport Assistant and Model 3 Sedan for almost all sales. Tesla’s newest and most polarizing model, Cybertruck, was disturbed by recalls and did not sell it as well as Mr. Musk predicted it.
Tesla once set the standard for battery range, software and driver assistance technology. However, traditional car manufacturers became more resourceful to building electric vehicles and began to catch up with Tesla in technology. Apart from Volkswagen, Volvo, BMW – and the United States, competitors such as BYD, XPENG and other Chinese manufacturers offer various luxury sedan, minivan, magnetic and compact cars.
“Tesla was almost alone in Europe and the United States, Felpo Felipe Munoz, a research firm Jato Dynamics, said. “This is no longer the case.”
Analysts, a part of the sales decrease may be caused by buyers waiting for a raised version of Model Y. Deliveries of this version began in Norway in March, which announced why the company’s sales fell only 1 percent from March 2024 last month.
However, Mr. Munoz said that the Model 3, which was updated in 2023, fell, even if it is not.
In February, according to JATO, the former model Y’s records in Europe fell by 56 percent, the records of Model 3 fell by 14 percent. Despite the increase in total electric vehicles in Europe, decreases occurred despite 25 percent.
Mr. Musk’s support for the right -wing parties in Europe and President Trump’s main cost -making role did not help Tesla’s image. It became the focal point of protests around the United States and Europe, and its activities alienated some customers. In most countries, electric vehicle buyers are politically leaning.
75 -year -old Kao Leu, who lived in the New York Harlem neighborhood, who protested outside a Manhattan Tesla dealer last week, said, orum I hate Musk, I hate Trump, I hate the whole company ”.
Folksam, the country’s largest insurance company, said in a statement on Wednesday that Tesla’s approach to employee rights violated the investment criteria of the US car manufacturer, he said. Since 2013, Folksam has invested in Tesla and its shares were worth 1.6 billion Swedish Krona or $ 160 million.
If Tesla has been strikeing in Sweden for more than a year when Tesla refused to sign a collective agreement, mechanics with unity.
Many Norwegian, more than anger, are ashamed to support a company where they say that they have abandoned the principles of democracy, the commitment to make personal transport better for the planet.
Tesla from Andrea Fresco said that he and his husband, who was covered with a layer of dirt at the end of the winter, reflected his indecision for the vehicle where he received a 10 -year loan to buy in 2019.
Mr. Musk, after buying the social media company Twitter, began to be more and more ashamed of having Tesla, but it worsened after Mr. Musk became a regular asset under the direction of Trump.
Mrs. Fresk, a psychologist of Norway’s public family services, said, “Then it was really hard to defend this car,” he said.
He said he had already sold some of his friends. But he and his husband are still paying the car and because he works smoothly, he doesn’t take his place for now.
Rabil, Norway’s largest used car salesman, has seen an increase in the number of drivers selling their teslas in recent months. However, this means that the prices are low and that sales are fast despite “Tesla Shame”.
“I have had many customers who worried about Tesla, Willi I have worried about Tesla. However, when the price, range, size, and the ability to carry their looking for the ability to carry, Tesla is the best agreement offered, he said. “It’s hard to find something comparing,” he said.
It may change soon. For the next two years, Ford Motor, BMW, Mercedes-Benz and other car manufacturers will introduce new generation electric vehicles. Some of these cars, which will be available before the end of this year, will include further driving range and progress in battery technology that offers faster charging. These car manufacturers say that their cars will be better than Tesla offers.
Mr. Roberts of Rho Motion, traditional car manufacturers, “they have taken too much step,” he said. “Consumers may have fought to find other options before
Tesla really competing. Now that’s not the case. “
Anusha Bayya He contributed to reporting from New York and Henrik Pryser Libell From Oslo.
