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Billboard has recently made an investigation that shocked the industry, which details how easy it was to steal the money of malicious parties and other artists and songwriters. Nasıl How did the two unknown music operators earn 23 million dollars from copyright rights? IRS says they play it ”. Fraud has been a problem for a long time and the US music industry cost an estimated cost 12.5 billion dollars Annual output. According to Geoff Taylor, General Manager of the Music Trade Union, BPI, only piracy in the United Kingdom in the piracy is £ 200 million per year.
To provide some background, the music industry had a long war against various forms of piracy. Unfortunately, even large platforms such as Youtube may have processes and weaknesses that create opportunities for the wrong or malicious way to the wrong parties in content management and monitoring systems.
As the industry continues to expand, it falls to the artist to understand and manage the onus copyrights with more platforms that integrate music as part of the experience. Rightsholders need a reliable partner and more transparency and tools that make monitoring content more accessible. Companies want to be safe for their own name that they continue their license agreements and apply perfect compliance.
There are too many services to catch more users in the horizon and developing marketing. 7Digital offers a leading platform in the market to serve companies and brands who want to include digital music legally in their proposals, but it does not have time or know-how to visit the right holders’ complex requirements for licensing, monitoring, reporting and paying. 7Digital clients using the platform have the flexibility to use these parts of the process outdoor to protect the highest compliance standard on license agreements.
Paul Langworthy said, “Many businesses do not have time, expertise or resources, so we do heavy lifting and offer back -end services that allow them to continue their daily work,” he said. “Based on our years of experience and together with our strategic industry partners, we can follow the music presented in any format correctly and have created thousands of private report for the right community community to meet the license agreements on behalf of our customers. In this way, we help to make sure that the use of artists is correct.”
Appropriate monitoring and transparency, rights holders are critical tools to define the gaps under copyright management with DSPs and brands that licens their content.7Digital continues to invest in the right processes, resources and tools in accordance with the suppliers around the brands and companies using the 7Digital platform for the music content. This includes establishing a special supplier success team, adopting new standards in content presentation, and more. This year, 7Digital launched a beta program that allows a label subset to access a special indicator table to determine when and where the content was taken in the 7Digital client ecosystem, and only reached the content of legitimate and approved 7Digital customers.
“7Digital has been supporting the growth of the music industry for more than 18 years by providing a platform that eliminates all the complexity of swallowing, delivery and reporting in all cases of use.” Paul Langworthy explains. “As new services and use increases, 7Digital, artists, labels and publishers have invested in vehicles, partnerships and services that provide more transparency, simplicity and productivity in order to manage their business more efficiently in today’s fragmented digital landscape.”
