IPL 2025 AD revenue is expected to reach $ 600 million due to consolidation of rights: MPA
This growth was directed by the consolidation of Star (TV) and Jiocinema (Digital) with a 8.5 billion dollar jiostar merger under Reliance Industries Limited (RIL).
In addition, the combined strategy facilitated targeting a mass and the advertising has increased its impact on 500 million TV digital viewers.
In 2024, the distribution, access and feedback between the platforms diluted. The creation of Jiostar has since its integrated distribution, advertising and content strategy since then – scale efficiency and more powerful money. Growth is also fueled by the use of increased payment-TV access, mobile penetration and connected TV (CTV).
According to MPA, Jiostar added 3.5 million new Pay-TV subscribers, including 1.5 million during IPL in 2025, and added cable partners and Airtel’s contributions. CTV households rose from 25 million to 35 million annually and will reach 50 million until December. Forty advertisers category participated in the season, led by Fantasy Gaming and F&B Brands. Hotstar’s technology has improved UI/UX by increasing content discovery and audience participation.
The research company also said that Jiostar commanded the Indian Svod market with a 250 million paid subscriber -35% directly, through 65% Telco packages. This figure is expected to hit 300 million before the IPL final on May 25th. The right ARPU is estimated to be $ 0.45 per month. The risk of chaos after the season is alleviated by a solid pipeline by the international headings of Warner Bros Discovery, NBCuniversal and Paramount. Short-shaped and promising micro-dramas, long-term retention will depend on pricing and content quality. Despite macroeconomic uncertainties, Jiostar’s integrated model provides operational efficiency and accelerating the road towards EBITDA positivity, adding that profitability will be dependent on minimizing a wide christmas and minimization. MPA Pegs Active, subscribers who pay 150 million – now in 2025, the descriptive KPI for Jiostar.
