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You can help us investigate surveillance marketing using Facebook data: how

Surveillance marketers change the way you follow you online and combine forces with consumer reports to be searched and selecting. But we need help.

Marking made comprehensive reports about Meta Pixel (previously Facebook Pixel) and other monitoring pixels last year and sent sensitive data to the US Department of Education – Facebook to the US Department of Education – from hospitals – from hospitals to crisis. We encouraged congress investigations, data violations notifications and class action cases. As a result, dozens of organizations removed meta pixels from their websites. We were able to do all this, because public members shared their data with us through our “Facebook Pixel Hunt” study in partnership with Mozilla Rally. These donations allow us to see how real people’s information is in the hands of Facebook while browsing the web.

Now we need your help again. Instead of relying on monitoring pixels, which can be detected by consumer reports and others in the browser, it may be monitoring you in a way that cannot be completely detected by users and devices, rather than relying on monitoring pixels.

This is called ürmek watching server from the server, which means that when companies receive some information about you, their servers directly send them to another company’s server. Privacy research tools usually rely on certain signals from your computer, mobile device or browser to detect monitoring. However, önemli watching from server to the server ”does not spread any of such signals.

We need a new way to see what the companies related to your data are doing, and we have a reason to believe that starting with Facebook will take us there. And where you came here.

Share your Facebook data with us

We need your help to see that companies have sent to Facebook about you, including the server watching the server. (We will probably see the data sent from Meta Pixel.) We will guide you to how to download your data from Facebook and share it with us. Consumer reports will then use two special sections of your data file:

  • Your Facebook events. Among these, “Events” reported to Facebook, including companies that describe the Facebook servers of their servers about something you have made – for example, if you entered a button in a company’s mobile application, added an item to your basket or request list or purchased something in your physical store. Companies that use this feature will recognize this as Facebook’s Transformation API.
  • Facebook special audiences containing you. These are lists of companies uploaded by companies to Facebook. Facebook advertises as a way to target companies’ ads to people who are already “existing viewers veya or if they think that Facebook is like these people. For example, a company can upload the bulletin subscriber list.

How to contribute

The whole process should only take you 5 to 10 minutes. It includes downloading some data from Facebook.

Step 1: Sign up voluntarily

  • Visit the Facebook monitoring volunteer registration page of Consumer Reports.

  • Use the form on the page to register voluntarily.

  • Follow all the instructions, including how to download your Facebook data on Google form after signing. These instructions will also be sent to you by e -mail.

Step 2: Fill in Google form and download your Facebook data

  • Google form will request to read your E -Posta address and confirmation form. You will agree to share the data that Facebook has about you, but not your personal content, photos or messages. Personally defining information will be kept confidential. Below are exactly what data collected.
  • Then, you will guide you by downloading a subset of your data from Facebook and uploading them to the form.
  • You will ask you for optional survey questions and will include you to share feedback.
  • Finally, send your data so that researchers and journalists in the marking and consumer reports can use companies to explore new ways of monitoring users like you. This is it!

Who should contribute?

Everyone! We mean that. The more people help, the more we understand about this new monitoring technique. Even if you haven’t logged in to Facebook for years, you can help.

Although we will not know the demographic information about you, we recommend you to contribute to your data, especially if you enter one of the following categories, because digital advertisers are really interested in seeing the members of these categories (likely to obtain high quality data) and the names of companies targeting advertising to these groups.

  • Parents with 18 years old
  • Everyone over 65 years of age
  • Women between the ages of 18 and 35
  • People who connect Facebook accounts to a financial service or health service (for example, if you are using your Facebook account to log in)

What if I don’t have a Facebook account?

Even if you don’t have a Facebook account, we already know that Meta Pixel collects information about you. The same applies here. Even if you don’t have a Facebook account, Facebook probably has data about you – but you can’t download it using our instructions for this investigation. However, we are really interested in examining this in the future.

If you have never made a Facebook account before and you want to help us investigate what Facebook’s data is about you, send a note [email protected] or [email protected]And if we do a follow -up investigation, we will contact you.

Which data is collected

Consumer Reports:

  • The name of the company that sends information to Facebook about you
  • The dates and hours in which this information is shared
  • For the shared data type, descriptions, as you have employed or purchased an application
  • Your postal code from optional survey
  • Whether you use certain privacy tools while visiting the optional survey online
  • Name and photo associated with your Google account. Google Forms collects these data to allow users to install their data securely, but consumer reports will not use this information and will not associate with the Facebook data you upload. You can also avoid sharing this information by creating a new Google account to install your data.
  • Consumer reports will announce the data in such a way that you cannot obtain specific data on you, and will store and process your Facebook data separately from your personal information.

If you are a Facebook user, consumer reports will not collect your publications, including messages or photos – the download guide explains how Facebook will be given without downloading your personal content in the process. In addition, even if you upload your personal content, consumer reports will only attract the data listed above for this study.

You will be able to take the data forward, but consumer reports will begin to analyze data on August 14th and you will want to publish stories in the coming months.

We hope you can join us. We are excited to see what we can find.


Credit: Sisi Wei, Maria Puertas

Also published here

Photo: Roman Martyniuk

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